From Sketchbook to Bookshelf: How I Landed a Crochet Book Deal and Magazine Covers

About two years ago, I was listening to a few top rated business podcasts featuring Susie Moore and Cathy Heller. They both shared a perspective that changed my entire business model: stop asking "What can I get?" and start asking "How can I serve?"

I realized that I didn't just have design skills; I had a unique voice and a professional approach to pattern writing. I decided to stop waiting for a "big break" and start creating my own opportunities.

In early 2024, I sat down and searched for the contact information of editors at major craft publications. I drafted personalized emails to three of them. For the first time, I typed the words: "Hi, my name is Marcy, and I am a crochet pattern designer."

Claiming that identity made it real. In my pitches, I didn't just show off my portfolio. I asked, "What does your audience need right now? Do you have a gap in your upcoming issues for specific amigurumi tutorials?"

The results were life-changing:

• One editor replied within twelve hours.

• A second replied a week later.

• Those two connections redefined my career.

The first editor who responded happened to manage both a magazine and a line of pattern books sold in major retailers like Michaels and Joann. After seeing my initial submissions, she asked the question that made my jaw drop: "Would you be interested in submitting a book proposal?"

I spent the next two weeks sketching six amigurumi animals, each with a backstory inspired by my own children. I treated the proposal like a professional business plan. In May 2024, I received the email every designer dreams of: my proposal was accepted.

The journey of publishing a crochet book is intense. I spent the summer of 2024 designing patterns, writing technical tutorials, and photographing every single step to ensure the book was as beginner-friendly as possible. Seeing Crochet Snuggle Buddies today is a reminder that professional persistence pays off.

The second editor I contacted worked for a prestigious UK-based publication. She commissioned several of my designs for their holiday issues. I set a "stretch goal" for myself: I wanted to see my work on the cover.

I studied the magazine's aesthetic, ensured my photography matched their high standards, and focused on creating "character-driven" designs. When the Christmas issue was released, there was my little elf pattern right on the cover. Two months later, it happened again with my Easter designs.

If you are dreaming of seeing your name in print, here is how you can start your own journey toward publishing a crochet book or landing magazine features:

1. Identify the Right Publications: Research which magazines or publishers align with your specific style of amigurumi or garment design.

2. Lead with Value: Don't just ask for a feature. Ask the editor what their current needs are and show how you can fill them.

3. Claim Your Title: Start referring to yourself as a professional designer. Confidence is magnetic to editors.

4. Master Your Technical Writing: A beautiful design is only half the battle. Your patterns must be accurate, tested, and easy to follow.

5. Be Relentlessly Professional: Meet your deadlines, provide high-resolution photos, and be the easiest person that editor works with all year.

How did you find editor email addresses? I searched each magazine’s website and masthead. Most list editors’ emails for submissions.

Do crochet magazines pay for designs? Yes. You’ll typically receive a commission fee, free yarn, and exposure in an international publication.

Do book publishers pay advances for crochet books? Many do. My deal included an advance and royalties for seven years.

Do you need to be an experienced designer to pitch? No. I landed my book deal after only a few years of designing amigurumi patterns. What matters most is showing professionalism and a strong portfolio.

My transition from independent maker to author started with a single email. If you have been waiting for someone to "discover" you, let this be your sign to go out and discover yourself. Reach out, pitch that idea, and trust that your creativity has a place on the bookshelf.

Order Crochet Snuggle Buddies Here

If you pick up a copy or see my work in a magazine, please tag me @SimplyHooked1. I love seeing these characters come to life in your homes!