Starting a Crochet Podcast: 9 Lessons From One Year of Podcasting for Business Owners

For a long time, starting a podcast lived in the “someday” category of my life. Everything changed on January 6th when I made a social media post announcing that the podcast would debut on March 6th.

At that moment, the podcast didn’t exist yet. I had only created the cover art and written down a few episode ideas. But the second I posted that announcement, the idea stopped being private and became a public commitment.

That simple act gave me a two-month runway to figure everything out. During those eight weeks, I recorded and batched the first ten episodes before the show even launched. Starting with a small library of episodes helped me create momentum and consistency instead of scrambling every week to keep up.

When I started the podcast, I had about three months’ worth of episode ideas written down. At the time, I worried that eventually I might run out of things to talk about. But over time I realized something important: ideas rarely come from forcing yourself to think of them.

Ideas come from living your life.

Running a business creates ideas. Solving problems creates ideas. Conversations with other people create ideas. Some of my most popular episodes were recorded the same day the idea came to me. Instead of scripting every word, I simply turned on the microphone and shared what was on my mind.

One of the questions I get most often is about podcast equipment. Many people assume you need an expensive studio setup, but my system is incredibly simple.

The microphone I use was actually a gift from my husband that had been sitting unused in a drawer for years. When I decided to start the podcast, I plugged it in and started recording. I record episodes using QuickTime on my computer and then edit them in Adobe Premiere Pro, a program I was already familiar with.

That simple setup has been enough to produce every episode so far. The most important step isn’t having the perfect equipment. It’s pressing record.

If you are currently researching the best crochet hooks for beginners or looking for the easiest crochet stuffed animals for beginners to start your journey, you don't have to figure it out alone. My beginning crochet classes are designed specifically to take the guesswork out of the craft, guiding you step-by-step from your first slip knot to a finished, huggable friend. 

Over time I discovered a simple way to expand the reach of each episode. By pairing the podcast audio with a static image, I can upload the episode to YouTube as a video. Then that YouTube video can be embedded into a blog post on my website.

Suddenly one recording becomes three pieces of content:

• A podcast episode
• A YouTube video
• A blog post

I like to think of this as an SEO triple threat, because it allows your content to appear in multiple places where people are searching.

At first, I treated podcast titles like simple labels. Over time I realized that titles are actually search terms. When you use words people are actively searching for, like crochet tips, handmade business advice, or crochet podcast ideas, you make it much easier for new listeners to discover your content.

A thoughtful title can bring new listeners to your podcast months or even years after the episode was recorded.

Before publishing each episode, I now ask myself a simple question: What is the takeaway?

By the end of the episode, listeners should walk away with something valuable. Sometimes that takeaway is practical, like a crochet tip or business strategy. Other times it’s wisdom gained from navigating the messy middle of building something new.

Either way, the episode should give the listener something meaningful to carry with them.

This is the realization that surprised me the most. Originally, the podcast was meant to serve as a lead magnet that would introduce people to my crochet patterns, kits, and courses. And it does that.

But over time, I realized the podcast had quietly become something else. It became a time capsule. Each episode captures a moment in this season of life: building a small business, raising children, and navigating the space between where I started and where I hope to go.

Years from now, my children will be able to listen to these episodes and hear my voice from this exact moment in time. In that sense, the podcast has become an audio heirloom.

After one year of podcasting, one lesson stands above the rest. Consistency matters more than intensity. Recording sixty-nine episodes over the course of a year has been far more valuable than trying to create one perfect episode.

Growth happens through repetition. Your voice becomes more confident. Your storytelling improves. Your ideas become clearer. If your early work makes you cringe a little when you listen back, that’s actually a good sign. It means you’ve grown.

Today marks Episode 69 of the podcast, which feels like a fun milestone worth celebrating. More importantly, it represents sixty-nine weeks of showing up. Sixty-nine times that I sat down, turned on the microphone, and chose to share something meaningful.

If you have an idea that has been quietly sitting in the back of your mind, I want to encourage you to take one small step toward it. Maybe your idea is a podcast. Maybe it’s a business. Maybe it’s a creative project.

You don’t need perfect conditions to begin. Sometimes the most important step is simply pressing record.