It was at the craft market in December 2023 when several customers asked me if I taught crochet – I told them no and recommended they watch videos on YouTube, which is how I learned. A month later, I met up with one of those customers to give them a custom order and she also asked if I taught. She told me she wanted to learn from me specifically because she liked my style of amigurumi. Wow, I thought to myself. This is when the true meaning of a brand started to make sense. Simply Hooked was not just a place to find handmade stuffed animals, it was my brand. I was building a community of customers that trusted me.
I struggled with imposter syndrome about teaching – who am I to teach someone? There are so many other teachers out there that are more experienced and probably explain things better than myself. Fast forward to February 2024. I enrolled in a business coaching course and the person leading it talked about building online courses and how that changed her life. [Share your knowledge. Serve others by teaching them a new skill.] It finally dawned on me that I have to do this.
The spring was an extremely busy and stressful time, so it wasn't until June that I finally set up my recording area and got busy. It was a long and arduous task, to be honest. I filmed hours and hours of content, I wrote and rewrote the curriculum, I edited hours and hours of content, I curated a starter kit, I worked with beta testers to ensure the course's quality, I created a sales page, and did my best to advertise it. This all took about 8 weeks, but viola! Let's Get Hooked is finally up and running, and I'm so thrilled to be able to offer it to my customer base.
If you have a skill that others would like to learn, consider sharing it. The more we know. ❤️
