How to Grow a Handmade Business with Purpose: A Must-Read Crochet Business Book for Creatives
📖 [Grab your copy of Hooked on Growth on Amazon here.]
Have you ever dreamed of turning your handmade hobby into a full-time, purpose-driven business—but felt overwhelmed trying to figure out where to start?
You’re not alone.
Building a thriving handmade business takes more than talent. It takes strategy, consistency, and mindset shifts most of us were never taught in art class. Between pricing your products, understanding SEO, building a brand, creating content, and managing social media—it’s no wonder so many creative entrepreneurs feel stuck, frustrated, and burned out.
But here’s the truth: you can grow a successful handmade business without sacrificing your joy, your creativity, or your peace of mind.
Why I Wrote Hooked on Growth
For years, I was exactly where you are.
I started with a few crochet patterns on Etsy and a dream of supporting my family through my creativity. But I made every mistake you can imagine: underpricing my work, ignoring email marketing, spending hours on social media without results, and trying to “wing it” without a plan.
Eventually, I discovered what actually works for handmade sellers—and I turned those lessons into sustainable growth strategies. That’s how my business, Simply Hooked, grew from a handful of listings to a profitable, joyful brand.
And now I’ve compiled those lessons into a book designed to help other handmade entrepreneurs like you.
📘 Introducing Hooked on Growth: A Crochet Business Book for Handmade Entrepreneurs
What Is Hooked on Growth?
Hooked on Growth: 8 Lessons to Help Makers Grow Their Handmade Business and Dream Big is an inspiring, practical guide written specifically for handmade sellers, Etsy shop owners, and creative entrepreneurs who want to grow their business with purpose and strategy.
It’s not filled with vague advice or corporate jargon. Instead, it’s written from one maker to another—sharing hard-won lessons, practical strategies, and encouragement for the journey.
What You’ll Learn in This Handmade Business Book
Inside Hooked on Growth, you’ll discover:
🧶 How to reframe your products with purpose and meaning
🧶 The #1 organic marketing strategy every handmade seller should use
🧶 Why email marketing is your most powerful (and underused) tool
🧶 How to create passive income streams as a maker
🧶 Simple systems to grow without feeling overwhelmed
Each lesson includes real-world examples from my own crochet business, plus step-by-step actions you can take immediately—even if you’re short on time or just starting out.
Who Should Read Hooked on Growth?
This book was written for makers who are serious about growth but don’t want to lose the joy that brought them to their craft in the first place.
It’s especially for:
● Handmade business owners ready to grow with purpose
● Etsy shop owners who want to move beyond hobby-level sales
● Crafters who dream of supporting their families through their work
● Creative entrepreneurs feeling stuck with marketing and sales
● Makers craving encouragement, guidance, and a clear plan
If you’ve ever wished for a mentor to guide you through the ups and downs of handmade business, Hooked on Growth is that mentor in book form.
Why Handmade Businesses Struggle (and How to Fix It)
Many makers start with passion but struggle with the “business” side of things. Common challenges include:
● Underpricing products and undervaluing time
● Relying only on Etsy search or Instagram for traffic
● Feeling overwhelmed by social media algorithms
● Not knowing where to start with email marketing
● Lacking clear goals or systems
The good news? These challenges aren’t permanent—and you don’t need an MBA to overcome them. With the right strategies, you can turn your creative spark into a profitable, sustainable handmade business.
A Peek Inside the 8 Lessons
Here’s a glimpse of what you’ll explore in Hooked on Growth:
Lesson 1 – Products With Purpose
Learn how to position your handmade products as more than “cute items”—and instead as meaningful solutions or gifts that people truly value.
Lesson 2 – Organic Marketing That Works
Discover the content strategy that drives free, consistent traffic without relying solely on paid ads.
Lesson 3 – The Power of Email Marketing
Why email is still the most powerful sales tool for handmade sellers—and how to start building your list today.
Lesson 4 – Pricing With Confidence
Stop underpricing your work and start charging what your time, skill, and creativity are worth.
Lesson 5 – Creating Passive Income Streams
How to add digital products (like crochet patterns or printables) for income that grows while you sleep.
Lesson 6 – Building a Brand With Heart
Learn how to connect with your audience authentically while standing out from the competition.
Lesson 7 – Systems That Save Time
Simple tools and routines that help you work smarter, not harder.
Lesson 8 – Dreaming Bigger
How to set goals, expand your vision, and grow beyond what you thought possible.
Why Hooked on Growth Is Different
There are lots of business books out there—but most aren’t written for makers.
This isn’t corporate advice that doesn’t apply to your Etsy shop. It’s not fluff or recycled blog posts. It’s a book by a crochet designer who built a handmade business from scratch—and knows the challenges makers face every day.
Hooked on Growth is grounded in the real world of yarn, craft fairs, Etsy SEO, and late nights creating products after the kids go to bed. It’s practical, personal, and proven.
What Readers Are Saying
Makers who’ve read early copies of Hooked on Growth have shared:
● “Finally—a business book written for crafters that actually makes sense.”
● “I feel like I have a mentor cheering me on.”
● “The email marketing section alone was worth the price.”
● “It gave me the confidence to raise my prices and stop undervaluing my work.”
Why You Need This Book Now
The handmade business world is changing fast. Platforms like Etsy are more competitive than ever, algorithms shift constantly, and buyers expect more than just pretty photos.
If you don’t have a roadmap, it’s easy to burn out—or give up.
But with Hooked on Growth, you’ll have the clarity and strategies to keep going, growing, and thriving—while staying true to your creative purpose.
Start Growing the Handmade Business (and Life) You’ve Been Dreaming Of
You already have the passion.
You already have the creativity.
Now it’s time to give yourself the tools and confidence to grow.
📖 [Grab your copy of Hooked on Growth on Amazon here.]
✨ You were made for more. Let’s grow—with heart, strategy, and joy. ✨
About the Designer
Marcy Gardner is the crochet designer behind Simply Hooked, where she creates beginner-friendly amigurumi patterns that help makers of all skill levels create adorable, giftable plushies.
With over 13 years of crochet experience, Marcy has taught hundreds of crocheters through her patterns, kits, and online courses.
